About Us

The Fck Men’s Skin Cancer Project is here for the everyday man.

Not athletes. Not influencers. Not health fanatics. Just regular blokes—working, living, providing, and often putting their own health last. We exist to change that by making skin cancer awareness something that actually speaks to them, and getting men more engaged with managing their skin cancer risks.

Too often, the message around skin cancer misses its mark. It’s either too clinical, too soft, too flashy or just too easy to ignore.

We cut through the crap with straight, no bullshit talk - because the risk is real and we want more and more blokes to be aware of it, and start doing something about it.

Whether you are on the tools, behind a desk, at the pub, at the beach or out in the country and hanging out with the family, us blokes just like to get on with it and not really thinking about our skin or ourselves - we put our family first.  But we want more men to realise that taking the time to get your skin checked IS putting your family first, so that you are around for the long haul - to go from the cool dad to the awesome grand-dad!!!

We are here to help men get into it, to connect with doctors who can help, and build a community of blokes to back each other and bag each other out when we do the right thing and get checked - just like blokes do.

Skin Cancer Products

Some Sad Skin Cancer Stats for Men

Skin cancer is a major cause of death in Australia, particularly among men.

Melanoma Deaths: Approximately 1,038 men died from melanoma in Australia in 2023. Projections for 2025 estimate 990 male deaths from melanoma.

Non-Melanoma Deaths: In 2021, an estimated 514 men died from non-melanoma skin cancers (such as basal cell and squamous cell carcinomas).

Total Mortality: In total, combined deaths for men from both melanoma and non-melanoma skin cancers frequently exceed 1,500 per year.

Men in Australia face a significantly higher risk of developing and dying from skin cancer compared to women. While Australia has the highest incidence of melanoma in the world, men are roughly twice as likely to die from it.

As an example:

Melanoma Risk: By age 85, Australian men have a 1 in 13 chance of being diagnosed with melanoma, compared to 1 in 21 for women.

Mortality Rate: Men are nearly twice as likely to die from melanoma as women. In 2021, men had a 1 in 164 chance of dying from melanoma by age 85, while women had a 1 in 340 chance.

Age Factor: Men aged over 50 are at particularly high risk.

Non-Melanoma Skin Cancer: Basal cell carcinoma (BCC), the most common form of skin cancer, is also more prevalent in men than women, particularly on the head, neck, and trunk.

The heightened risk for men is attributed to both behavioural choices and biological differences - in other words, we are stubborn, but we are also the more sun exposed gender!!!

Sun Protection Habits - Men are less likely to use sunscreen, wear hats, or seek shade during peak UV hours.

Outdoor Exposure - Men generally spend more time outdoors for work (e.g., construction, agriculture) or leisure.

Detection Habits - Men are less likely to perform regular skin self-examinations or seek prompt medical advice for new or changing moles.

Skin Biology - Men's skin is generally thicker with different collagen structures, which may make it more prone to UV damage compared to women's skin.